
“Bing’s tool is continuously adding features and details into their platform. “ Bing Webmaster Tools is the most overlooked and insanely useful SEO platform,” says Michael Allen of Team Build NYC.
SEO TOOLS LIST FREE
“It’s the best free SEO tool for generating new ideas,” says Luke Wester of Miva. “Search engines are being used to answer questions, and if you’re trying to target specific keywords, this free tool will help you identify popular questions around those keywords,” says Jeff Neal of CritterFam. “If you search for topics that you don’t know that well, this tool can really give you a good idea about what people are asking and searching for on Google.” (Annika Helendi, ContentFly).



Which pages receive the most clicks from search results pages? Which search queries generate the most clicks to your website? Which landing pages reach your conversion goals and which need to be updated or optimized?

If you want to understand how your visitors are behaving on your landing pages, there are several on-page events and metrics you can track from Google Analytics and Google Search Console that will help: Moz Keyword Explorer (Free Community Account).
SEO TOOLS LIST PROFESSIONAL
Here are the best, 100% free SEO tools, each recommended by professional SEOs, all listed in alphabetical order. Tools with free trials only were excluded from the list. Some of those free plans are limited-for example, you only get 10 searches per month in Moz Keyword Explorer using the free account-but you can access those free searches on an ongoing basis without ever paying a dime. Editor’s note: Since this survey was conducted, Keywords Everywhere transitioned from a free to a paid tool, so while it’s still very affordable, we removed it from the list as it’s no longer free.Īlong those lines, we’ve only included tools that are 100% free below.
